Choose a name that reflects the intent and purpose of your Website or business. Try to keep it short and snappy, and say it out loud, as if you were telling someone at a party to visit your Web page.

Some domain names look good on paper but are confusing when you try to give the details of them to someone over the phone. Keep in mind the image that it conjures...... your domain name will be one of the ways people recognise or evaluate your site when they are searching via Google or other search engines. When faced with an extensive choice of sites, the snappiest domain sometimes grabs the most attention.

Every enterprise, irrespective of size, should register its own domain name in order to establish email addresses of the form name@example.com and a website address of the form www.example.com. While this is a given for larger enterprises, many smaller enterprises still have not registered their own domain name. It is simply not acceptable for any enterprise to use an email address provided by an Internet Service Provider (ISP) or to publish a website under a sub-domain of an ISP or Web hosting service provider.

When choosing a domain name, you should keep in mind that it must be:

easy to remember;
easy to spell; and
easy to pronounce.

If your enterprise is already established, you should follow these three rules while still maintaining a close match with your enterprise' existing business or brand name.

In the case of a new enterprise, or a new brand name, you should use these three rules as a final "test" before settling on the new business or brand name.