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Knowledgebase: Purchasing
Why do I need to register a domain name?
Posted by James Robshaw on 04 May 2006 11:53 AM

Most Internet providers offer you a directory on their own domain.

Most of the time, they look like this:

In addition to having to explain the little squiggle mark (~ which is called a tilde) to your less net-savvy customers, this can prove cumbersome on business cards and company letterheads, and it does not reflect the unique nature of your business or homepage.

Registering a domain name for your business or organisation is essential to your marketing efforts.

A domain name gives your business a unique identity on the World-Wide Web.

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